Amul And Jayen Mehta, managing director of Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), has said that Amul’s recently launched milk in the US has been ‘hugely successful’ and it is now ready to enter the European market. He said that if this happens then it will be a historic moment for this brand. Speaking at the 11th Dr. Verghese Kurien Memorial Lecture on ‘Amul Model: Transforming the Lives of Millions’ organized by private business management institute XLRI on Saturday, Mehta said, “India is now the world’s largest milk producer and will become the world’s largest milk producer in the coming years.” One-third of the total milk production will be in India.
Dairy is the lifeline for rural India
Mehta said dairy is not just a business, it is the lifeline for rural India. Talking about Amul’s recent launch of milk in the US, Mehta said that it has been ‘hugely successful’, and now they are all set to enter the European market for the first time. He said that to remain relevant, Amul focuses on offering protein-rich, organic and chemical-free products. He appreciated the environment developed by Dr. Kurien, the founder of Amul. Mehta said, “If India can give any gift to the world, it would be the cooperative working system. A gift that Dr. Kurien gave us. His belief in cooperation has given birth to a new revolution in India.
Amul collects more than 310 lakh liters of milk daily
Mehta said that Amul collects more than 310 lakh liters of milk daily. With 107 dairy plants across India and over 50 products, Amul supplies 22 billion packs annually, he said. He claimed that Amul has a turnover of Rs 80,000 crore and is now the strongest dairy and food brand globally, owned by 36 lakh farmers. Addressing the gathering, Nirmala Kurien, daughter of Dr. Verghese Kurien, said that more than 50 years ago, her father had dreamed that a country suffering from milk shortage could one day become self-reliant. He said that today India is the largest milk producing country in the world. Father S. George, Director of XLRI Jamshedpur, said that Dr. Verghese Kurien’s life was associated with a commitment to bring about change.
