veteran E-commerce platform Amazon India on Monday said it has acquired free streaming OTT platform MX Player. The company said that it has introduced ‘Amazon MX Player’ by merging MX Player with its content streaming service miniTV. Amazon has not disclosed the valuation of the acquisition. The objective of this merger is to bring premium level free entertainment to a larger audience.
Amazon users will be able to enjoy Amazon MX Player for free
The statement said, “Amazon has recently acquired certain properties of MX Player, including the MX Player app, a leading free streaming OTT service in India.” According to the statement, with this acquisition, Amazon India Amazon’s two most loved free services – MX Player and Amazon MiniTV have been merged into one service – Amazon MX Player.
What do mobile users have to do for Amazon MX Player?
This service is available through mobile app, Amazon.in shopping app, Prime Video, Fire TV and connected TV. According to the statement, integration of Amazon MiniTV and MX Player into the Amazon MX Player app will happen automatically.
MX Player’s reach will increase in India
To use MX Player and MiniTV as Amazon MX Player, users will not need to re-install or upgrade the app. Karan Bedi, Head of Amazon MX Player, said that this merger will be beneficial for our audiences, advertisers and content creators and will increase the reach of MX Player in India. Let us tell you that MX Player was launched in the year 2011. After which it was launched as an OTT platform in the year 2019. MX Player was earlier owned by Times Internet.
