Former captain and player of the Indian cricket team, Mahendra Singh Dhoni has tied up with Startup Khatabook (KhataBook). Dhoni will be the brand ambassador along with investing in it. Khatabook is a mobile application that helps small and medium businesses to securely record and track transactions. This app is available in 11 languages and provides automatic backup, which keeps the user’s data safe even in the event of phone theft or malfunction.
2 crore users connected to the app
Dhoni has decided to invest in this app at a time when the number of active traders in the firm app has crossed 2 crores. The company is working to expand its reach in small towns and villages. Khatabuk is working to add another 2 crore merchants in the next 12 months. The firm has drawn up plans to expand its product portfolio and its technology and capabilities with this new investment.
Talking about this new partnership, Khatabook CEO and Co-founder Ravish Naresh said that he is very happy to join the Dhoni Khatabook family. He told that in Khatabook, he works with the motivation to build the same level of trust, agility and credibility between his businessmen and business partner, so that he can become our good partner in this journey.
Talking about this partnership, MS Dhoni said that there are many new companies in the country, but there is no one like Khatabook who is bringing changes at the ground level. Being grown up in a small town in India, he has seen his friends and family struggling a lot in business methods and economic transactions.