China Smartphone manufacturing company OnePlus plans to invest up to Rs 6,000 crore in its business in India in the next three years. This is the largest investment by a Chinese mobile phone company in the country in recent years. Earlier, OnePlus’s subsidiary Vivo had announced an investment of Rs 7,500 crore in 2019. However, according to publicly available data, the company has invested only Rs 3,500 crore so far. According to IDC, Chinese smartphone brands captured about 72 percent market share in the September 2024 quarter. Among these, BBK Electronics group companies – Vivo, Oppo, Realme and OnePlus captured more than 40 percent of the total share.
Annual investment of Rs 2,000 crore in three years
“The company plans to invest Rs 2,000 crore annually over the next three years under ‘Project Starlight’ to boost product innovation and improve services in India,” OnePlus said in a statement on Thursday. OnePlus on Thursday announced an investment plan of Rs 2,000 crore over the next three years to accelerate innovation in products and services in India. Named ‘Project Starlight’, it is being introduced as a strategic vision for the brand’s future investment in this region.”
project starlight
According to the statement, ‘Project Starlight’ investment is focused on three key areas, creating more sustainable devices, exceptional customer service and developing India-specific features. Robin Liu, Chief Executive Officer (CEO), OnePlus India, said, “India remains a top priority for us globally and we continue to strive to earn the trust and affection of our Indian community.” The company said in a statement. The investment plan, named Project Starlight, will focus on three key areas – creating more sustainable devices, providing excellent customer service and developing features specifically for India, it said.
(With inputs from PTI/Language)
