festive sale In the first phase of sales, Samsung has been on top in the smartphone segment in terms of numbers with 20 percent market share. Semiconductor information platform Tech Insights said on Tuesday that consumers bought more than 1 million iPhones during the festive sale held between September 26 and October 6. “In the first round of festive sales, Samsung led the smartphone sales with 20 percent market share while Apple came in second,” Tech Insight said in a blog.
The share of online sales was 78 percent
Major e-commerce companies Amazon and Flipkart had organized festive sales on their platform in which many types of discounts and attractive offers were also made for the customers. The blog said that Samsung was also the main sponsor of the festive sales on Flipkart and Amazon, which gave it an additional boost. Tech Insights estimates that online sales accounted for 78 percent of total smartphone sales during the first phase of festive sales. With the beginning of Navratri, offline sales also gained momentum.
Huge demand for iPhone 15 and iPhone 13 models
It was surprising that in this festive sale, the giant company Apple was in second place with 16 percent market share. Sales of iPhone 15 and iPhone 13 models had a major contribution in this. Oppo Group (Oppo and OnePlus), Xiaomi and Realme were among the top five smartphone vendors in terms of numbers in the first phase of the festive season.
