Ratan Tata always used to do homework on how to make the life of common people of India easier. In this context, Ratan Tata thought and worked on how the middle class, which could not buy a car, could fulfill its dream of driving a car. As a result, India’s only luxury car was launched in the market in the form of Tata Nano car. It had then become a matter of curiosity in everyone’s mind that a car could be available even for Rs 1 lakh. But Ratan Tata really did it.
Tata Nano was first displayed at the 2008 Auto Expo
Tata Nano, one of Ratan Tata’s most ambitious projects, was aimed at providing comfort to the middle class. Launched in the early 2000s, the project aimed to provide a safe and affordable four-wheeler to middle-class Indians. This car was unveiled for the first time in 2008 at the Auto Expo in New Delhi. The Nano was officially launched in March 2009.
Ratan Tata told why he launched Nano car
Long after the launch, Ratan Tata shared on Instagram how he got the idea of making such a car. He wrote – What inspired me and made me want to build such a car was that I constantly saw Indian families on scooters, perhaps with the child sitting between the mother and father, often riding scooters on slippery roads. Used to drive. He said that Nano was always for all our people. One of the benefits of being in the School of Architecture was that it taught me to doodle in my free time. At first we were trying to figure out how to make two-wheelers safe, Doodle became a four-wheeler, no windows, no doors, just a simple dune buggy. But I finally decided it had to be a car.
Nano could not progress due to poor marketing
After its launch, Nano came into limelight due to its affordable price. However, the excitement regarding the car gradually subsided. Later it even stopped being made. A few years after the launch of Tata Nano, Ratan Tata had once blamed poor marketing for the failure of Tata Nano. He had said in an event that the average age of those who designed Tata Nano was 25-26 years. This was an encouraging attempt to develop an affordable car under Rs 1 lakh. The biggest mistake, which was our mistake, was that of the sales people of Tata Motors. They marketed this car as the cheapest car, which resulted in loss, whereas it should have been marketed as an affordable car for the common people.
