POCO will introduce its new product in the Indian market next month.
POCO, which recently split from Xioami, is working towards becoming an independent legal entity in India. General Manager of POCO India C Manmohan said that the company is working on becoming an independent legal entity in India so that it can operate as a separate work. According to him, POCO has managed to differentiate itself from others in the Indian market in the last year and a half. And he will continue to listen to people so that they can bring innovative products for them. POCO will introduce its new product in the Indian market next month.
POCO F1 was launched in August 2018
POCO launched F1 in August 2018. It is not clear how many of its devices were sold, but reports show that in the price segment of 15,000 to 30,000 rupees, it has managed to capture more than 3 percent market share in 2018. Later this stock was seen falling. This is because after F1 no new device was launched within POCO. Manmohan said that the company will use some resources from Xiaomi such as after-sales, but this will be done through separate agreement. The company has established its own product, sale and marketing team.
C Manmohan said that he will launch his new phone next month. He said that first they will start it online and Fic will take it to other mediums. Talking about the smartphone market of the country, Manmohan said that the industry has become quite different now than in 2018. POCO was launched as a sub-brand of Xiaomi in 2018.
Xiaomi leads in affordable smartphone segment
Apart from this, he said that the last year and a half has been like a good training for the company. As a separate entity, they will be able to make their decisions independently. Apart from this, he said that there is a competition in the market which includes Xiaomi but right now his focus will be to deliver premium experience and innovation.
Xiaomi was at the forefront of smartphone sales in the quarter of September 2019 with 27.1 percent. It is followed by Samsung (18.9 percent), Vivo (15.2 percent), Realme (14.3 percent) and then Oppo (11.8 percent). According to Countpoint Research, in the price segment of Rs 15,000-30,000, POCO had a 3.6 per cent share in 2018, which declined to 1.1 per cent in 2019.