Samsung
Samsung has also decided to follow the path of brands like Oppo, Vivo, Xiaomi. The South Korean company may soon launch its own sub-brand. Currently, the company is launching its flagship, foldable, mid and budget smartphones in Galaxy Z, Galaxy S, Galaxy A, Galaxy F and Galaxy M series. The company is about to introduce a new sub-brand for its premium segment, which will compete with brands like Apple and Google.
New brand in premium segment
According to the report of Korean website eToday, Samsung is currently doing market research before launching the new brand. For this, the company is studying its presence in the market on the basis of Hyundai’s recently launched new top-end brand Genesis. According to the report, Samsung can launch its flagship brand in the American and European markets.
The starting price of Samsung’s cheapest smartphone Galaxy A06 is Rs 9,999. At the same time, the starting price of Apple’s cheapest iPhone i.e. iPhone SE series is Rs 47,600. At the same time, the price of Samsung’s premium smartphone Galaxy S24 Ultra is Rs 1,21,999. At the same time, the price of foldable phone is Rs 1,44,999, while the price of Apple iPhone 16 Pro Max is Rs 1,44,900.
The company is making big preparations
The South Korean brand is going to launch the Galaxy S25 series early next year. The company can also announce new brands with this series. Currently, the company is rolling out AI features for its mid and budget segment smartphones Galaxy A and Galaxy M series. Not only this, the company is also preparing OneUI 7.0 based on Android 15 for its device.
Samsung’s market share has decreased in many big markets including India. Especially Chinese companies Xiaomi, Vivo and Oppo have given a tough challenge to Samsung not only in India but also in the American and European markets. These companies are offering premium segment features of Samsung’s flagship phones at low prices. In such a situation, users have shifted to the number series of OnePlus, Oppo Find X, Xiaomi. The new strategy can help the company to properly segregate its smartphone segment.
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